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*********ANTIQUE 1901 SHREDDED WHOLE WHEATTHE NATURAL FOOD COMPANY, NIAGARA FALLS, N.Y.CELLULOID BOOK MARKER!I RECENTLY ACQUIRED A SMALL ESTATE COLLECTION OF VERY OLD TURN OF THE LAST CENTURY TO ABOUT 1950’S ERA ADVERTISING ITEMS! MANY ARE QUITE RARE AND ALL ARE IN WONDERFUL CONDITION. LISTED FOR AUCTION TODAY IS A CELLULOID BOOK MARKET MARKED “THE WHITEHEAD & HOAD CO., NEWARK, N.J.”. IT MEASURES ABOUT 5″ X 1 1/2″, IS CREME COLOR WITH A DEPICTION OF A “SHREDDED WHOLE WHEAT BISCUT” AND A CUT OUT HEART! AND IS INSCRIBED “START THE DAY RIGHT”, AND ALSO “Compliments of G.B. TAPPAN, 27 SOUTH FRONT ST., PHILADELPHIA, PA.”. IT IS QUITE CLEAR AND LEGIBLE, DOES HAVE A FEW SMALL CRACKS BUT A VERY RARE FIND!! PLEASE NOTE :